The New Kid.

A pretty cool thing happened at the winery this week.  A new kid in town who has made quite a name for himself joined our staff.  His name is Hardy Wallace and for those of you who don’t know who he is, let me provide a brief background on him.

Early last year, Murphy Goode Winery in Healdsburg launched this big media campaign to find a Wine Country Lifestyle Correspondent and it made huge news in the wine business as well as national and international press.  It was titled “A Really Goode Job” and the winner was to receive a generous salary, a furnished home in wine country and was to become the social media face of the winery.  Thousands of applicants vied for the job and Hardy was the eventual winner.  He was a huge success and increased traffic, consumer impressions and in turn, sales at the winery through his efforts.  The job lasted six months which meant that Hardy needed to find new digs and a new gig.

That’s where we fit into the picture.  We have long admired his prowess with the mouse and all things mediawise so we began discussions with Hardy about working some of his magic here.  Even though he was going to be working full time on a project of his dreams with another winery, he still had a day a week that he could devote to a new project.  We were it…a perfect fit.  And since he needed a new place to live and we had an extra suite at the winery, well, the rest is history.

As part of rookie hazing we unleashed a barrage of critters at him….he spotted our resident bobcat his first night hereand then early the next morning experienced the wrath of our giant rooster.

I do believe that once Hardy masters the modern technology that we have at the winery, he will settle in just fine.

Now that he is here, we will be creating a series of really fun and informative content that will be hosted on our website, YouTube, Facebook, and on your favorite blog, The Benchland Blog.  In the coming weeks, we will post more material as soon as it is produced and I guarantee that you will enjoy what you see. 

In addition to watching his comings and goings here, I recommend viewing his personal blog, Dirty South Wine.  You will find it funny, entertaining and informative.  When asked his feelings on being here, all he could do was grab his woman and exclaim, “I can’t wait until everyone leaves and they forget to lock the wine cabinets.”